Lead generation draws a grey line between marketing and sales. That’s why sometimes your sales and marketing teams don’t coordinate as well as they should — even though social media campaign is often the front line of a business’s lead-gen efforts.
The Social Media Examiner’s 2018 report found that, among those marketers who have utilized social media for at least two years, more than half said that it had helped them to boost sales. Two in three said that they were actively generating leads on these platforms. So while sales professionals might feel most at home fishing for leads on LinkedIn, their efforts should span all social media channels.
How are businesses generating valuable leads on social media, and how can you do the same?
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