B2B Marketing

B2B marketing: Timely Lead Response

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B2B marketing: Timely Lead Response So, you have just spent thousands of dollars in your marketing campaign targeting new audiences to gain awareness and hopefully leads eventually. You may have used a combo of display ads, email, SEM, social media and then some. Immediate objectives are to optimised clicks throughs and conversions  through your inside […]

B2B Marketing

B2B Marketing for Lead Generation

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Business-to-business (B2B) marketing for lead generation is an important part of any business primed for growth in current and prospective customer base. One of the best ways is to expand reach into your market is through direct marketing. Direct marketing encompasses email, telemarketing, catalogues and more. Regardless of the form you choose, there are at […]

Database services

Turn leads black hole into gold

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Turn leads black hole into gold As a marketer in a B-to-B marketing environment you have run numerous events, direct mailers, seminars with leads that were deemed good and you pass them to sales. However, a few weeks down the road, that just seem to fall through and nobody knows what has happened to these […]